Branding Foundations - Personality & Tone - Instructions - RediSets


is the voice that brings the brand to life through relatable stories.

Gather your supplies: a timer, sticky notes, a writing instrument, and your RediSets worksheet.​

Lay out all of the cards on the table prompt-side up.​

Set the timer for 5 minutes. Have everyone answer as many prompts as possible using their sticky notes — one idea per note — and place the notes near their corresponding prompt card.​​

Set the timer for 20 minutes. Read the responses and discuss. Ask why the participants wrote their statements. Look for connections and themes.

As a group, narrow down the ideas to 4-6 major themes. Give each theme a name and use the statements as a description. Use the worksheet to record the results as written statements.

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