Pattern & Texture
sparks different responses in different people because we see these images in our own context.
Gather your supplies: a timer, sticky notes, and something to write with. Place the cards on the table image-side up so everyone can see them.
Set the timer for 5 minutes and ask the participants to sort the cards into two sections: Images that embody and reflect the brand and those that don’t. Remove the “no” cards.
Set the timer for 20 minutes. Scan all of the cards and ask everyone about their choices. Record meaning and context on your sticky notes, and group the cards into sets.
Narrow in on 1–2 card groups that resonate with the team or client, and align with the brand’s Foundations. Record the image choices and themes, or take a photo to document.