RediSets™ Brand Foundations Branding Process

RediSets™ Brand Foundations


You’re saving $125 by preordering this set! Pssst, you can save an extra $150 when you preorder both sets.

Part process, part creative, part purpose

Developed and honed by branders with over 20 years of purpose-driven branding experience, RediSets Brand Foundations is a series of exercises created to establish and refine the core essence of a brand—the very foundations upon which everything is built.

RediSets Brand Foundations contains four exercises intentionally designed to lead teams through a collaborative, inclusive process to codify a brand’s Beliefs, Values, Descriptors, and Personality & Tone.

Not to mention, this process is made to elevate an already-existing branding method or equip you with a fantastic method if you have yet to develop one. Nobody wants to reinvent the wheel every time, right?

The decks included

Deck 1: Beliefs
The foundation for everything a brand says, creates, and does.
Deck 2: Values
The guidelines for how a brand conducts itself and interacts with the world. 
Deck 3: Descriptors
The bridge to a brand’s visual identity, illustrating how it looks and feels in its most optimal expression.
Deck 4: Personality & Tone
The voice that brings a brand to life through relatable stories.

The supplies included

Every Brand Foundations set includes video tutorials for each exercise, comprehensive result worksheets, and branded sticky notes. We also recommend a timer, like TimeTimer™, but any timer will do.

The team behind it all

Hey there! We’re LimeRed, a team of creatives and strategists with 20 years of experience building purpose-driven brands. We developed these methods to help branders and creatives like you amplify impact and move smarter—eliminating assumptions, saving time, and making room for all voices to be heard. Plus, LimeRed is a Certified B Corp, (and WBE and LGBT and DBE), so we know what’s up when it comes to purpose.

Preorder note

You’re saving a total of $125 by preordering this set! Please note that this price will only last until December 31, 2021. After that, all items will be standard pricing. That means don’t wait to place your order! All orders are guaranteed to ship before the end of the year.

RediSet go!

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