Pssst, you’re saving a total of $275 by preordering both sets instead of just one!
Part process, part creative, part purpose
Developed and honed by branders with over 20 years of branding experience, RediSets Brand Foundations + Creative Direction comes with a total of eight inclusive, collaborative exercises to help define, design, and position purpose-driven brands.
Not to mention, these processes are made to elevate an already-existing branding method or equip you with a fantastic method if you have yet to develop one. Nobody wants to reinvent the wheel every time, right?
Brand Foundations decks
Deck 1: Beliefs
The foundation for everything a brand says, creates, and does.
Deck 2: Values
The guidelines for how a brand conducts itself and interacts with the world.
Deck 3: Descriptors
The bridge to a brand’s visual identity, illustrating how it looks and feels in its most optimal expression.
Deck 4: Personality & Tone
The voice that brings a brand to life through relatable stories.
Creative Direction decks
Deck 1: Color
A visual tool to communicate a brand’s messaging.
Deck 2: Pattern & Texture
A visual tool to spark emotion through a brand’s design.
Deck 3: People & Living Things
A visual tool to capture the qualities generated by a brand-audience exchange.
Deck 4: Style
A visual tool to embody a brand’s personality and direct its outward identity.
The supplies included
Every RediSets collection includes video tutorials for each exercise, comprehensive result worksheets, and branded sticky notes. We also recommend a timer, like TimeTimer™, but any timer will do.
The team behind it all
Hey there! We’re LimeRed, a team of creatives and strategists with 20 years of experience building purpose-driven brands. We developed these methods to help branders and creatives like you amplify impact and move smarter—eliminating assumptions, saving time, and making room for all voices to be heard. Plus, LimeRed is a Certified B Corp, (and WBE and LGBT and DBE), so we know what’s up when it comes to purpose.
Preorder note
You’re saving a total of $275 by preordering both sets! Please note that this price will only last until December 31, 2021. After that, all items will be standard pricing. That means don’t wait to place your order! All orders are guaranteed to ship before the end of the year.
